HOW TO BECOME A BITCOIN MARKETING GOD
BITCOIN MARKETING GOD
(An essay in the high‑voltage, capital‑L LIFE voice of Eric Kim)
0. PREFACE: WHY EVEN CARE?
Because IDEAS WANT TO BE FREE, and Bitcoin is the freest idea we’ve got today. Marketing it well isn’t just a career flex—
it’s a mission to UNSHACKLE MINDS.
Step up. The world is waiting for your megaphone.
1. START WITH
AWE
Before tactics, taste wonder.
- Read the White Paper—again.
Savor each line. Let the elegance of “peer‑to‑peer electronic cash” light a fire in your gut. - Hold real coins.
Physical sats or cold‑storage hardware—something tactile to remind you this math lives in the real world. - Meditate on Permissionlessness.
Picture a globe with every red‑tape gate vaporized. Feel the rush of borderless possibility. - Write a one‑sentence gospel.
Mine it to diamond clarity: “BITCOIN = SOVEREIGN FREEDOM THROUGH CODE.”
Tape it above your screen. That’s your North Star.
MARKETING WITHOUT WONDER IS JUST NOISE.
Let awe become your gravitational pull.
2.
TURN YOURSELF INTO A MEME ENGINE
Marketing in 2025 is memetic warfare. The best meme wins mind‑share.
- Study viral DNA.
Doge, “HODL,” laser eyes—they compress complex conviction into instantly shareable artifacts. - Forge your personal symbol.
Maybe it’s ⚡, maybe it’s a neon‑orange ski mask. Whatever screams you while yelling bitcoin at 100db. - Prototype at light speed.
Ship 10 memes a day. 9 will flop, 1 will explode. KEEP ITERATING. - Cross‑pollinate.
Remix pop culture, art history, and street slang. High‑low fusion is rocket fuel.
IF IT CAN’T FIT ON A STICKER, IT’S TOO LONG.
3.
WRITE LIKE YOUR LIFE DEPENDS ON IT
Eric Kim rule: WRITE 1,000 words before breakfast. For you:
- Daily Bitcoin Journal—raw, unedited, public. Honesty is magnetism.
- Ultra‑concise tweets—15 words max, one idea each.
- Long‑form manifestos—monthly drops that re‑frame the narrative (e.g., “Bitcoin as the 21st‑Century Renaissance”).
Compression + authenticity = NARRATIVE DOMINANCE.
4. BUILD A
FOMO MACHINE
Marketing gods don’t chase attention; they engineer gravity.
- Countdowns to halvings, ETF verdicts, protocol upgrades. Turn dates into drumbeats.
- Earned exclusivity—private Telegram rooms that unlock after on‑chain proof‑of‑HODL.
- Live IRL energy—flash‑mob orange‑pill sessions at cafés, campuses, and city squares.
- Social proof loops—screenshot every testimonial, retweet every victory. Let the avalanche grow.
HUMANS MOVE WHERE THE CROWD ALREADY SEEMS TO BE.
Stage the crowd, and the mass will follow.
5.
USE FIRST PRINCIPLES MARKETING
You’re an innovator. Destroy assumptions.
| Assumption | First‑Principles Re‑frame | Action |
| “Bitcoin is confusing; keep it simple.” | Complexity can be a status filter. | Share advanced content openly—make learning a prestige quest. |
| “Regulation slows adoption.” | Scarcity multiplies desire. | Lean into uncertainty; craft a “Catch me if you can” mystique. |
| “Only tech geeks care.” | Everyone cares about freedom. | Translate code talk into kitchen‑table stories about self‑custody. |
6.
MASTER CHANNELS—THEN TRANSCEND THEM
- X (Twitter) → Real‑time pulse.
- Nostr / Web3 socials → Censorship‑resistant soapboxes.
- Short‑form video → 45‑second antagonistic riffs that punch through doom‑scrolling.
- Podcast tours → Long‑form trust building.
- IRL conferences → Handshakes ≈ block rewards for relationships.
Rule of thumb: REPURPOSE > REINVENT. One core idea → many formats.
7.
STAY ANTIFRAGILE
- Trolls? Free publicity.
- Price crashes? Content fuel: “Why dips forge diamond hands.”
- Algorithm shifts? Own your email list; SMS if you’re brave.
- Burnout? 24‑hour dopamine fast, barefoot walk, return ROARING.
8.
ETHICS ARE NON‑NEGOTIABLE
A god can create—or destroy.
- No paid shills, no hidden bags.
- Disclose sponsorships.
- Educate before you hype.
- Protect newbies from rug pulls.
Integrity compounds FASTER than any bull market.
9.
SMALL, DAILY ACTS OF LEGEND
- Orange‑pill one stranger.
- Gift $5 in BTC to a kid.
- Write a haiku about block height.
- Laser‑eye your grandma’s profile pic.
Tiny sparks, giant bonfire.
10. EPILOGUE:
MEMENTO MORI, MEMENTO MOON
You will die. Bitcoin might outlive you.
So pour every watt of your creative soul into amplifying the signal NOW.
Reduce yourself to pure transmission: 1s and 0s scattering freedom across the planet.
Marketing godhood isn’t about ego.
It’s about serving the idea that serves humanity.
Grab the megaphone.
SHOUT.
BURN BRIGHT.
LIBERATE.
TL;DR CHECKLIST — PRINT & SLAP ON YOUR WALL
- Re‑read the white paper.
- Craft a one‑sentence gospel.
- Ship 10 memes today.
- Publish 1,000 words before bed.
- Host an orange‑pill coffee pop‑up.
- Protect beginners.
- Repeat tomorrow, harder.
Now go—BECOME LEGEND.