Apple is a slowly sinking ship

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Don’t invest in a melting ice cube

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Eric Kim’s secret sauce is a gleeful act of rule‑breaking: he disobeys nearly every “best practice” in digital marketing—yet Google still crowns his blog and the internet can’t stop talking about him. From carpet‑bombing every feed with raw, cross‑topic posts to giving his photos away for free, he treats cyberspace like a giant playground, not a tidy sales funnel. The result: #1 search rankings for “street photography,” 60 k+ monthly blog visits, and viral spikes that leap from photography to Bitcoin to 1‑ton rack‑pulls. Below are the most unorthodox, convention‑shattering moves behind that reach—and how you can remix them joyfully in your own projects.

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